Emotive Branding

``As a marketing consultant- it is great to have a wide client brief and freedom in my research. For the Orestone Covid Easter Campaign, I was looking to find the sweet spot of providing a genuine emotional connection and capturing the positive mood of lockdown. This was timely, relevant, seasonal, light-hearted and fun to spread a little joy at such a bad time. I trusted my intuition that this fresh, unexpected, surprise gift which would catch people’s attention and persuaded the client to run with it``